Q.Assertion (A) : Mass communication is a transactional process. Reason (R) : In most of the mass communication situations, the communicator and the audience are in asynchronous relationship. Codes :
Correct answer: (A) is incorrect, (R) is correct.
Explanation
In transactional model there is a continuous exchange of information between sender and receiver. In mass communication, the communicator and the audience are in asynchronous relationship.
In transactional model there is a continuous exchange of information between sender and receiver. In mass communication, the communicator and the audience are in asynchronous relationship.