Q.Assertion (A) : Mass communication is not appropriate for participatory communication. Reason (R) : Mass communication is largely monologue. Codes :
Correct answer: Both (A) and (R) are correct
Explanation
Mass communicating is not appropriate for participatory communication as mass communication is largely monologue. Participatory communication is an approach based on dialogue which allow the sharing of information, perception and opinion. 35
Mass communicating is not appropriate for participatory communication as mass communication is largely monologue. Participatory communication is an approach based on dialogue which allow the sharing of information, perception and opinion. 35