Q.Match the elements of communication process given in List-I with the type of communication research they relate to given in List-II List-I List-II (A) Who says? (i) Content research (B) Says what ? (ii) Medium research (C) In which channel? (iii) Audience research (D) To whom? (iv) Control research (E) With what effect ? (v) Effects research (vi) Flexibility research Code: (A) (B) (C) (D) (E)
Correct answer: (iv) (i) (ii) (iii) (v)
Explanation
Correct Match a) Who says? → Control Research b) Says what? → Content Research c) In which → Medium Research channel d) To whom? → Audience Research e) With what → Effects Research effect
Correct Match a) Who says? → Control Research b) Says what? → Content Research c) In which → Medium Research channel d) To whom? → Audience Research e) With what → Effects Research effect