Q.Assertion (A) : Social marketing differs from other types of marketing as its objective is not to benefit the marketer but to benefit the target audience and the general society. Reason (R) : Its goal is not to market a product or service per se but to influence a social behaviour that usually carries high public consensus. Codes :
Correct answer: Both (A) and (R) are incorrect is the correct reason for it.
Explanation
The objective of social marketing is to benefit the target audience and the general society. The goal of social marketing approach is to change or maintain people's behaviour for the benefit of individuals and society as whole.
The objective of social marketing is to benefit the target audience and the general society. The goal of social marketing approach is to change or maintain people's behaviour for the benefit of individuals and society as whole.