Q.Assertion (A) : Diffusion of Innovation is the adoption of technical and social innovations. Reason (R) : Rogers presented the communication strategy for development. Codes :
Correct answer: Both (A) and (R) are true, but (R) is not the reason for it.
Explanation
Diffusion of innovation is the adoption of technical and social innovations. The stage by which a person adopts an innovation, and whereby diffusion is accomplished, include awareness of the need for innovation, initial use of innovation to test it and continued used of the innovation. Diffusion of Innovation theory is developed by EM Rogers. It originated in communication to explain how. over the time an idea or product gain momentum and diffuses through a social system.
Diffusion of innovation is the adoption of technical and social innovations. The stage by which a person adopts an innovation, and whereby diffusion is accomplished, include awareness of the need for innovation, initial use of innovation to test it and continued used of the innovation. Diffusion of Innovation theory is developed by EM Rogers. It originated in communication to explain how. over the time an idea or product gain momentum and diffuses through a social system.